Why is My Business Card Ineffective?

Have you been giving out your custom business cards but you do not seem to get a phone call? Did you spend a significant amount of money for business card printing only to find that no one really cares to look at them? Are you having difficulty giving out your custom business cards altogether? There are several ways why a business card can fail. This usually relates to you, the business card holder yourself, or the look and feel of your business card. Here we have collected several common reasons why people ignore your business cards, or throw them out altogether. Try to see where you got it wrong.

Poor Business card etiquette: The most common reason why business cards get thrown out is because of poor business card etiquette. Some people might not know it but there is more to giving business cards than just whipping it out and giving it to people like a flier. Give your business cards in good taste, and for a reason. When you encounter a possible business contact, be friendly and ask about them. Do not just give them your business card. Explore each others interests first, especially in business. If something comes up that is related to your field then it is a good time to introduce yourself as someone who wants to do business and give them your business card. This way you establish a real relationship with the color business card as the bridge.

Internationally, there are also some important business card etiquette reminders you should follow. In general, when you are giving your business cards, also ask if the receiver has his or her own business card at hand. This way it tells them that you care for making a contact and not marketing yourself. Also in some countries a specific gesture must be made to give business cards. In Japan for example, your business card is your honor. It is presented with both hands carefully, with a small bow to denote respect. Whipping out your full color business card and just casually handing it over is a sign of ill manners. Make sure that when you visit another country you know business card customs like this to prevent from appearing a rude or ignorant foreigner. Business card etiquette is just as important as the card itself so don't forget about them.

Incomplete, Outdated or Dubious details Some people, on the rush to print business cards do not check the details and the fine print. A common reason why business cards fail is that the details contained in the business card is wrong. For example, if your company suddenly moves to a new location, or you suddenly changed phone or fax numbers your business card details are automatically invalid. When people attempt to contact you again, they will fail to reach you. People might think that your business card might be a bit dubious and throw it away. Even if it is only a little change, always update your business card design with new details and print business cards again for distribution. This ensures its integrity. Make sure that the pertinent contact details like the telephone number, mobile phone number, address, web page URL and email address are included with your name and title as you print your designs again. Stop being cute.

Uninspired Design If you used a simple business card template for your card design then that might be the reason why your business card is failing. Uninspired designs are a mark of laziness when it comes to business card printing. Your design must be eye-catching, easily noticeable and if possible have a picture of you, or an image if your business. This helps people remember you card based on its design. Plain business cards are hardly interesting and would probably end up in the trash.

Substandard material Lastly, try to print your business cards made with durable materials. Picking out the cheapest paper to print your business card is totally the wrong decision to make. People place business cards in different places like their wallets, drawers, handbags etc. Besides the usual wear and tear, accidents may happen and business cards can degrade or fade over time. If your business cards become shabby after only a short amount of time, some people might not consider contacting their owners. Always invest in the best material you can afford so that your business cards last well in the years.

Those are the reasons why your business card can fail. Sound familiar? If they do, then you have something t o improve upon before the next opportunity for giving your business cards. Keep a steady head and make those cards fly!

By: Lynne Saarte
Source: http://www.articlesbase.com/online-business-articles/why-is-my-business-card-ineffective-713557.html

Letterhead Design - Get Your ‘Plain Jane’ Letterheads Become ‘Attractive’

Letterheads can be aligned to your promotional purposes. Being an inexpensive and simple printed and omnipresent in most of the business communications, letterhead can lay a strong impression for your company. This stationer is sent to all clients, business associates and partners and employees. Hence, such corporate stationery can be created in a manner so that letterhead can become strong promotional tools for your business.

Following are some trialled and time tested letterhead printing tactics to convert a ‘plain Jane’ letterhead into a compelling, gorgeous one with potent marketing benefits –

1. Plan the letterhead design in line with your business objectives. Incorporate company logo to the artwork of the letterheads to aver professionalism. Inclusion of the logo lets your recipients identify the company to send them correspondence.

2. Make sure the design of your letterheads is consistent to the design of other printed business collaterals to help recipients relate the letterheads with those and identify the brand image.

3. Select colour palette in a manner that blends well with the logo and the niche of your business plus other images included in the letterheads.

4. Create matching envelopes along with letterheads as they generate professional and positive marketing impacts. Small businesses are advised to associate envelope printing to letterheads as these are quite lo cost means to propagate their businesses.

Along with these, you can resort to renowned and reliable letterhead printing company who take envelope designing and printing orders and who are capable of maximising promotional effects at low cost price rates.

Business Cards – Carries Vanity & Contacts of Your Business

Business cards are petite and plastic objects that boast off large vanity of a company and spread it across the vertical the company is operating in. business cards act as keys to open up new doors and expand business relations. These cards express your business outlook, the style, the innovations an entrepreneur wants to bring in to the business. The look and feel of designs on business card sends off messages to the co-ordinates, clientele and other acquaintances regarding business protocols apart from the professional life of the card owner.

In a nut shell, a business card communicates and commences business relations. A lot depends on the business cards whether a brief encounter can flourish into a longstanding, loyal business relation. Because such cards are not to be assumed as plastic or paper cards conveying business contacts, rather, they are containing prospective business information too.

The craftier and creative business card turn, more heads you can turn toward your business cards and to the business too. Business cards sector is undergoing consistent metamorphosing and result in inducing newer ideas, platform, substance and designs to cards. Business cards owners are now write their messages on their business cards. Your own created messages can voice messages about any enterprise louder.

Business cards have turned eco friendlier too being made out of recycled paper saving more and more trees to be mowed down for the sake of creating more business cards. Since, the recent notion being echoed is ‘go green’, how come business cards lag behind.b Business card designing companies are getting greener and cleaner under the sun producing various techniques and designs that lower harming environmental components laying better business impacts. So, what are your ideas on stylising and creating or re-creating your business cards?

Cool or Classy, Matte or Glossy – Give Your Business to new Look

Change is only permanent” – this quote best describes changing trends in the business cards market. To make a mark for your company you can begin with flaunting an innovatively and stylishly designed business card. After all, your business card is the preface and first impression of your company. If you believe that the ‘first impression is the last and creates long lasting impression’, then you should better not take designing your business cards casually, neither should you apply conventional designs. Widen your views and look for out of the box designs and styles to set the trend and lead in your industry. And this is when we come into the picture.




Business cards can be used to give a new start to your business. They can really help your company to increase its sales graphs. They really act as catalysts in further growth of your company.
Business cards contain the most relevant information about your company. It carries company’s affiliation, its name, other details like, telephone number, fax number, website address and its e-mail address.
Nowadays, business cards are used as most effective advertising method in the corporate world.
According to us, I think that business cards are really helpful in enhancing your business in today’s competitive world. These cards bring really a great response with new business clients and business ideas.

In the market, there are professional card designers available which understands your need in having a business card for your company. So, in today’s highly competitive world don’t lag behind. Introduce your company in-front of others with showing them an impressive business card and generating new business contacts.

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Flyer Printing - Mirror of your Business

Does Outsourcing of business flyer printing over the Internet is advantageous


With the occurrence of Internet, now it is possible to have any form of business work, for example flyers printing. Colored flyers printed by companies brings different key benefits to a business, especially either if it is in flowering stage or running through a tighter budget having time compulsions for its promotional moves. By the term outsourcing of flyers printing, it simply means that for advertisement and promotion of your firm, you can hire a separate flyer printing company, whom task is to design and print flyers for you. Your duty is to pay the fees only and the whole task is in the hands of expertise in that domain. Flyer printing outsourcing leads you in the win-win condition from all angles. Besides this, flyer printing is the perfect business strategy used by several firms now days.




As flyer printing is a very prosaic task, you need to have more creative and artistic people for designing them. This really saves your time as well as money. In all, outsourcing is the best medium by which you can create attractive and attention-grabbing professional online printing services. On the contrary, you can pay more attention on the other matters of our business.